Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. It aims to increase the quality and quantity of unpaid traffic to a website or a web page from search engines. It targets unpaid traffic rather than paid or direct traffic.
Search works in four different ways Crawling, Storing, Indexing, Ranking. This all is done by the robots or the bots of the Google. This is done to make website live on Google. So it is important. Using their own web crawlers, search engines crawl hundreds of billions of pages. By downloading web pages and following links on these pages, search engines are able to discover new pages on the web.
