What is Technical SEO and Why is it Important?

Technical SEO involves ensuring that your website adheres to search engine guidelines, allowing it to be crawled and indexed seamlessly. The primary objective of a technical SEO audit is to evaluate your website’s existing SEO status and identify areas that require improvement for an optimal online experience.

As user demands have evolved and search engines have become more sophisticated, the surge in smartphone usage, with approximately 3.5 billion users worldwide according to Statista, has led Google to prioritize site speed and mobile experience in its algorithm updates.

In the current landscape, websites with subpar structures, slow loading times, and problematic redirects may face penalties from Google. Failure to address these technical SEO issues could result in a significant drop in search rankings and organic traffic. Considering that the top organic search results attract nearly 35 percent of clicks, a decline in ranking can have adverse effects on your business.

Technical SEO: Your First Step in Creating a Better Search Experience

At the heart of algorithm changes lies a singular goal: to deliver the best possible user experience. To achieve this, it’s crucial to comprehend the essence of technical SEO, its components, and how you can utilize an SEO technical audit to ensure your website aligns with search engine guidelines and industry standards.

Technical on-page SEO encompasses various elements, including site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status, and content quality. These factors significantly impact your website’s online performance. According to Google, a 10-second page load speed can lead to a 123 percent increase in bounce rate. A mere one-second delay in mobile page loading time can result in a 20 percent drop in conversion rate, an 11 percent reduction in page views, and a 16 percent decrease in customer satisfaction.

Waiting until technical SEO issues have detrimental effects on your site’s SEO is not advisable. Invest in technical SEO for eCommerce, WordPress, and other content management systems (CMS) now to save time and money in the future. Schedule a call with our technical SEO consultants to explore more about technical SEO for WordPress and its significance to your business.

Technical SEO Services for Local Businesses

Improve Your Search Rankings Without Adding Any New Content

In this fiercely competitive digital landscape, staying abreast of the latest technical on-page SEO tactics and algorithm updates is crucial for enhancing your website’s profitability. Understanding the intricacies of technical SEO ensures that your web pages are structured to cater to both online users and search engine spiders.

Technical SEO encompasses various processes, including but not limited to:

  • Running a crawl error report
  • Eliminating duplicate content
  • Auditing the preferred domain
  • Improving metadata
  • Checking HTTPS status codes
  • Checking broken links
  • Performing a Google site search
  • Creating an XML sitemap
  • Implementing Secure Sockets Layer (SSL)
  • Enhancing site speed
  • Utilizing robots.txt
  • Optimizing the website for mobile
  • Auditing redirects
  • Among others 

Technical SEO Services

Create Actionable SEO Strategies for A Winning Online Campaign

TECHNICAL SEO AUDIT

We conduct an in-depth SEO technical audit to pinpoint and rectify technical issues on your website. The audit encompasses essential checkpoints such as mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. Leveraging the insights from analytics, we formulate both short- and long-term solutions to enhance your visitors' website experience and boost your rankings on Google.

COMPETITOR ANALYSIS

Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.

META DATA ANALYSIS

Enhance your online visibility and increase traffic by employing meta tags that accurately describe your page content for both web visitors and search engines. Thrive specializes in technical SEO for WordPress, involving the analysis and optimization of your meta descriptions, title tags, meta keywords, alt attributes, and robots tags. This meticulous approach ensures that no misuse of metadata adversely affects your SEO performance.

IMAGE OPTIMIZATION

Large images slow down your site performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.

SPEED OPTIMIZATION

The speed of your web pages not only impacts your ranking but, more significantly, influences your customers' online experience. Our technical SEO specialists implement file compression techniques to diminish the size of your CSS, JavaScript, and HTML files. Additionally, we optimize your code, minimize redirects, utilize browser caching, employ content distribution networks (CDNs), and enhance server response time. This comprehensive approach aims to improve both the performance of your website and the satisfaction of your online visitors.

STRUCTURED DATA MARKUP

Facilitate the crawling, interpretation, and display of your content by search engines through schema markup. We identify and emphasize your page elements, assign data tags, generate the HTML, and incorporate schema markup into your page. Our team employs Google's Structured Data Testing Tool to examine your markup and address any identified issues.

BACKLINK ANALYSIS

Enhance your comprehension of your website's online authority and search ranking potential through technical SEO for eCommerce and other platforms. Our team conducts backlink analyses to secure incoming links from reputable and high-authority websites. Utilizing diverse backlink data sources, we identify your referring domains, assess their site authority, and gauge the social share impact of the linking pages.

PENALTY RECOVERY

Google penalties may result from algorithm changes or black-hat technical SEO practices for WordPress. To aid in your penalty recovery, our SEO experts leverage Google Search Console. We identify the type of penalty affecting your website, evaluate your backlink strategies, address discrepancies in original web pages and content crawled by Google, and ensure the proper functioning of all redirects.

Achieve Results with Our Technical SEO Services

Boost Your Website Performance and Generate More Organic Traffic

Technical SEO for WordPress and other CMS is vital for online success. With an effective technical optimization SEO strategy, you can identify website issues, promptly address them, and ensure the proper functioning of all SEO elements.

Harness the benefits of our SEO services and experience sustained, profitable growth in the long term. Here’s what you can anticipate when you collaborate with our technical SEO company:

In-depth Website Audits

The performance of your website is an outcome of various variables working together. We conduct thorough site audits covering technical SEO, paid campaigns, conversion rate optimization (CRO), backlink profile, analytics, and competition. This approach enables us to make informed business decisions supported by data and research.

Technical SEO Specialists

DN Internet Marketing Agency is a distinguished technical SEO company based in the United States, honored with awards for excellence. Our team consists of Google-certified SEO specialists who manage your project from initial assessment to completion. We adeptly identify, plan, and implement data-driven technical SEO recommendations while staying abreast of industry trends, ensuring that our services consistently deliver results.

Full-Service SEO Solutions

Secure the future of your website and achieve higher close rates with SEO solutions customized to your brand. We offer technical SEO services for eCommerce, Shopify, franchises, Amazon, and local businesses. Our team eliminates factors that impede your website's performance, optimizes your page content, and humanizes your brand, catering to the preferences of both search engines and online users.

Analytics and Reporting

Monitor the performance of your SEO campaign and stay informed about all your online activities. Our team utilizes analytics to collect actionable insights and achieve your desired outcomes. We offer regular consultations, email updates, and monthly reports, ensuring you are well-informed about your marketing strengths, weaknesses, and opportunities.

Goal-Oriented Web Strategies

In our initial consultation, we assess your current campaign status, marketing objectives, and expectations to align all our technical SEO tactics with your goals. Our team also employs various distribution methods to enhance your website leads and traffic.

Proven Track Record

Our technical SEO company has collaborated with numerous companies across the U.S. to enhance their digital presence. Through comprehensive SEO technical audits and the implementation of results-driven SEO strategies, we successfully identified and resolved multiple recurring site issues. Learn more about the effectiveness of our technical SEO services directly from our clients.

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