What Is Local SEO?

Every day, millions of customers search for local businesses, with about 84 percent of potential customers relying on digital capabilities for brand interactions. Without a strong presence in local business SEO, you’re overlooking valuable leads, traffic, and opportunities for sales.

What is local search optimization?

Local SEO involves enhancing the visibility of small and medium-sized businesses (SMBs), physical stores, and multi-location businesses in a specific geographic area within local search results.

 

Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets “near me” and geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.

 

What are local SEO ranking factors?

Google looks at various local SEO ranking factors to determine your search rankings. These include:

    • Google Business Profile or Google My Business (GMB) listing
    • Name, address and phone number (NAP) consistency in local business citations
    • Domain authority
    • Quality of local search citations
    • Click-through rate (CTR) from search results
    • Keywords
    • User experience (UX)
    • Review quality, velocity and diversity
    • Link signals

How to do local SEO?

Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.

    • Local business SEO keyword targeting
    • Google Business Profile or Google My Business optimization
    • Local search citations
    • Online reputation management
    • Link building
    • On-page SEO
    • SEO local landing page optimization
    • Google local SEO content marketing

Why Local SEO Is Vital for Your Business

Create a Lasting Impression Across Search Engines and Your Prospects

In the highly competitive digital environment of today, making an investment in top-notch local SEO services could be the decisive factor between a flourishing business and one that struggles. Where do local digital marketing and local SEO services rank in your campaign priorities?

According to a MarketingSherpa study, the type of search with the most significant impact on brands’ marketing objectives is local search, with nearly 54 percent of respondents acknowledging its positive influence on their digital marketing efforts.

According to a MarketingSherpa study, the type of search with the most significant impact on brands’ marketing objectives is local search, with nearly 54 percent of respondents acknowledging its positive influence on their digital marketing efforts.

Clearly, the pervasive influence of the digital landscape underscores the importance for businesses of all sizes to focus on optimizing their efforts for local SEO. For both small businesses and multi-location firms, implementing a robust local SEO strategy is crucial for attracting qualified leads and successfully converting them into sales. Without a well-defined local SEO strategy, you may be unintentionally harming your business more than you initially realize.

Why Google My Business Is a Big Part of Local SEO

Expand Your Market Reach and Gain Consumer Trust

Google My Business, now referred to as Google Business Profile, is a complimentary marketing tool provided by Google. It enables marketers to control the presentation of their brand information on Google Search and Google Maps. Your Google Business Profile page displays essential business information, including your company’s name, address, phone number (NAP), operating hours, website link, and customer reviews. This helps potential customers in their online searches by providing them with valuable details about your business.

Why should you prioritize Google My Business SEO?

Optimizing Google My Business is a vital component of local SEO marketing. Your Google My Business page plays a significant role as one of the factors influencing local SEO rankings, thereby influencing your online success. By claiming and optimizing your Google My Business listing, you enable search engines to authenticate the existence and legitimacy of your brand.

Thrive’s Local SEO Services

Local SEO Audit

Our local SEO agency conducts a comprehensive local SEO audit to assess your current local SEO ranking, extract actionable insights, and create a customized local SEO checklist. We evaluate the visibility of your Name, Address, and Phone number (NAP), pinpoint your geographical location and service areas, and scrutinize your Google My Business listing. In crafting your local SEO strategy, our team of local SEO experts also performs a Google My Business page audit, reviews analysis, landing page audit, analysis of local citations, competitor benchmarking, and examination of organic links and potential penalties.

Keyword Research & Strategy

Enhance your local visibility and draw in specific audience segments through strategic local SEO marketing services. We conduct thorough keyword research and analysis to pinpoint geo-specific and industry-related keywords, organizing them based on search intent. After mapping out these search terms, our team of local SEO experts develops a local SEO guide to assist you in crafting locally-focused website content. Additionally, our local SEO consultant supplies you with a keyword ranking report, allowing you to monitor your rankings at any time.

Google My Business SEO

Effectively oversee your Google My Business locations and guarantee the completeness and currency of your brand information with assistance from our Google My Business experts. Our services encompass GMB SEO as well as optimization for Bing and Yahoo Local. We guarantee consistent brand identity across these business profiles, optimizing them for your specified location or service area. Our Google My Business experts also conduct audits of your business information across the web, ensuring the best possible and error-free local presence.

eCommerce SEO

Research indicates that around 50 percent of consumers conduct mobile searches before making purchasing decisions. Secure top-notch local SEO services to connect your brand with contemporary consumers in your local community. Our local digital marketing agency takes charge of claiming and optimizing your business profile across Google My Business locations. We employ geo-targeted content and keywords, establish your local business citations, and oversee your online reviews to enhance your local presence and engage with modern consumers effectively.

On-Page Optimization

Is your website tailored for your intended location? Thrive's local search engine optimization services encompass on-page optimization to guarantee your site achieves high rankings in your service area. We enhance your homepage and metadata with location-specific keywords, develop service, city, and industry pages, establish social media signals, and integrate local SEO best practices across your website. Our local SEO company also incorporates local business schema into your web pages, simplifying the process for search engines to comprehend your brand offerings and target locations.

Franchise SEO

Does your business extend its services to multiple locations within the city or state? Guarantee brand consistency and success across all your service locations with DN's local SEO marketing services. We include your various Google My Business locations in prominent industry directories, optimize your local citations, employ location-based keywords, and highlight local franchise reviews on both your website and social media profiles. Our local SEO marketing company ensures a harmonious integration between your local landing pages and corporate website to enhance site visits and conversions.

Link Building

Opt for cost-effective local SEO services to broaden your digital presence. As one of the premier local SEO companies, we guarantee that search engines present an accurate portrayal of your business across the internet. Our SEO service company designs hyperlocal SEO landing pages, establishes your local SEO citations, utilizes keywords with high domain relevance, and initiates email outreach campaigns. We adhere to GMB SEO and implement best practices in local link building to attract links that bring maximum value to your business.

Business Citation Management

Local SEO citations act as a mention of your business name and address on external websites. At Thrive, our Google My Business experts utilize reputable third-party sites to establish local citations for your business. We include your brand in second-tier local business directories like Angie’s List, FourSquare, MojoPages, and Yelp. Our local SEO company also explores niche directories relevant to your industry, submitting your business information to exert optimal control over your online representation.

Online Reputation Management (ORM)

Online reviews offer affirmative evidence of your company's reputation and contribute to building customer trust. Research indicates that 88 percent of consumers refer to online reviews before engaging with local services. Safeguard your brand image and transform customer reviews into valuable marketing opportunities with the assistance of our local digital marketing agency. Our local SEO marketing company executes a proficient online review acquisition strategy and offers guidance on optimal software for customer review marketing, enabling you to gather online reviews from your most satisfied customers.

Conversion Rate Optimization (CRO)

Allow our local digital marketing company to oversee your local business SEO services, leading to improved local rankings. Whether you require assistance in crafting service and city pages, enhancing your website's mobile-friendliness, or completing your local SEO checklist, our local SEO company is here to support you. We implement a focused local search engine optimization service to generate more high-quality sales calls to your locations and enhance your conversion rate month-over-month (MoM).

Content Writing

Your website's content is crucial: it's the foundation of your SEO and the reason many people visit your site. Entrust your content creation with Thrive, and we'll write it with precision. Our content specialists stay abreast of the latest news and market trends to ensure we adhere to Google standards when developing content. We write headlines that pack a punch, utilize high-performing keywords, incorporate imagery and structure your posts to promote easy reading.

Nextdoor Local Business Advertising

Uncertain about promoting your local business on Nextdoor? Our local SEO agency's specialized local search service centers on enhancing your reputation and presence on Nextdoor. We fine-tune your Nextdoor business profile, actively engage with your local community, verify the accuracy of your brand information, and monitor your campaign metrics. These local SEO solutions enable us to identify areas for improvement and take essential actions to establish meaningful connections between your brand and the people in your target locations.

How Local SEO Services Drives Lead Generation

Make Your Brand Name More Recognizable

Numerous components contribute to crafting and implementing an effective marketing plan, encompassing lead generation and local search services. Lead generation is the vital force sustaining your business; without a consistent flow of qualified leads, your business faces challenges in making sales and achieving growth. Conversely, local SEO functions as a funnel directing prospects to your websites.

Local business SEO services, including local citations and Google My Business optimization, enhance your lead generation endeavors by boosting brand awareness and generating organic traffic to your website. The increased visibility of your website within the local community raises the likelihood of gaining clicks and converting them into potential clients.

Utilizing local SEO services to acquire leads also opens up opportunities for:

1. Establishing your local search citations
2. Collecting online reviews
3. Engaging in relevant social networks
4. Generating expert content
5. Addressing any visibility issues
6. Penetrating a strategic local market
7. Ranking for business-related keywords
8. Converting website visitors into leads and sales

How To Choose the Best Local SEO Company

Entrust Your Digital Success to the Experts

1. Local SEO Packages

Trustworthy local SEO agencies provide a variety of solutions tailored to your needs, preferences, limitations, and capabilities. Select a local SEO service provider that assesses your current market position and outlines a transparent roadmap to attain your local SEO objectives. In addition to our local SEO services, we also provide a service for developing a digital marketing strategy to assist you in gaining a deeper understanding of your current business status and where it should be.

2. Local SEO Pricing

A common error among marketers is selecting an SEO service company solely based on affordable local SEO offerings, without thoroughly examining the package inclusions and ongoing local SEO pricing. Avoid making the same mistake. Collaborate with a local SEO agency that provides transparent local SEO pricing and offers projected costs as your campaign advances.

3. Industry Experience

To enjoy the benefits of local SEO, your chosen local SEO service provider must understand your industry requirements, market standards and competition. Reliable local SEO agencies boast years of experience and expertise in dealing with local SEO campaigns for different brands across industries. Our local SEO company works with thousands of businesses with various specialties. Discover what our clients have to say about our service.

4. Local Search Optimization Processes

Collaborating with a Google My Business agency or SEO service company for the first time can negatively impact your success if the local digital marketing processes are not clearly outlined. To achieve optimal results, ensure that you team up with a local search engine optimization company that prioritizes local SEO services based on their level of importance. Our local SEO firm conducts thorough research to identify your local SEO priorities and tackle the challenges in your campaign.

5. Track Record of Success

When selecting a local SEO marketing company, one of the crucial factors to consider is its digital presence and track record. Entrust your local SEO campaign to an agency that not only provides affordable local SEO packages but also upholds a reputation for client success. A leading local SEO company excels in its service areas and garners verified positive reviews from satisfied clients.

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